Market research report is a useful tool for various business purposes like product development & feasibility analysis, geographical expansion and keeping abreast with the industry scenario. Market research report basically includes collection & analysis of market data which helps business make better decisions regarding product development or/and marketing in existing or/and new markets, market assessment of existing products and geographical expansion.

• Market research has various benefits for any organization, some which are listed below:
• It helps businesses gain complete market overview, information on market segments and identify target customers. It helps in charting business growth trajectory by detailing the factors that affect the industry growth.
• It assesses macro trends influencing the business and helps in making timely decisions based on the emerging macro changes. It also helps an entrepreneur/manager in keeping abreast with the changes in the industry.
• It helps gain competitive intelligence by getting information about key players/competitors in the same segment.
• It helps in measuring brand awareness and perception of the business as well as identifying consumer behaviour/preferences in the relevant product category.
• The very activity of business has varied inherent risks and making informed business decisions has a vital role in generating business success.

Market analysis and research will benefit your business by providing the following insights:

• Present status of the industry
• Characteristics of the product/service, market segments
• Macro environment affecting the businesses like regulatory scenario, economic trends, demographics and socio-cultural trends
• Internal market analysis like trends emerging in the industry, growth drivers and SWOT analysis
• Demand assessment of the product/service
• Detail Competitor information & financial comparison
• Future prospects of the industry with important forecasts